'It's about sharing your beautiful experience': Nikon Photokina interview

Photokina 2016 gave us a chance to speak to Nikon about the models it's showing, where the market is going and the challenges it faces. It was a relatively quiet show for Nikon, with three KeyMission lifestyle cameras taking up as much space as the recently announced D3400 and 105mm F1.4 lens. We took the opportunity to speak to Naoki Kitaoka, Department Manager, Marketing Department and Masahiko Inoue, Group Manager, Marketing Group 2, to see how the company sees the market. Please note the fol...